Brand Identity
Client
Electric Banana
My roles
Creative Direction, Graphic Design, Analog and Digital Illustration
The freedom of creating while learning to embrace the mistakes of the loose hand. And the textures!
Self-defined as a cultural project, Electric Banana is an ever-changing venue where art and food collide. The goal was to craft an identity that captures its quirky, experimental spirit and laid-back vibe.
By embracing a free-form approach, the visual direction speaks to those looking for more than just a meal, something sensory, playful, and full of texture. This work is a celebration of artistic diversity, with every illustration crafted through mixed media techniques that blend pastels, calligraphy ink, and digital layering.