Flyer
Client
Wex Records
My roles
Graphic Design, Motion Design
Team
Sonia Malpeso: Creative Direction, Graphic Design
Paco Hardt: Generative Design, Motion Design
Searching for hidden shapes across analog and digital processes.
WEX is a music label exploring the obscure and elegant side of electronica. The project involved creating digital and printed flyers that translated the label’s sonic atmosphere into a visual language. Given the one-off nature of the event, the project focused on visual exploration rather than a fixed identity.
The visuals were developed through an experimental process combining analog and digital techniques. Ink tests, printed overlaps, and the search for hidden shapes were layered with Blender 3D imagery and digital manipulation, allowing texture, repetition, and imperfection to guide the work.
Explore WEX sounds here.